24hrs free daily gets a fresh new national look
Montréal, September 17, 2012 –Sun Media Corporation, a subsidiary of Quebecor Media, is offering the more than 1.1 million daily readers of 24 hours newspapers across Canada a new reading experience.
Today, readers and advertisers of the popular 24 hours dailies will discover a brand new newspaper, with a new layout, new logo and new sections. The new 24 hours will sport more colour and more graphics. Each of the free 24 hours dailies across Canada’s six largest markets has received a facelift.
24 hours has a national reach, with dailies in Canada’s six largest urban centres: Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montréal.
24 hours promises to bring you daily coverage of news, entertainment, sports, classifieds, brainteasers and, we’re adding sections on education, careers, finance, homes, automotive and lifestyle. The format has been entirely redesigned, taking into account the needs of readers and advertisers alike.
“We have created an even more inventive, sharp, entertaining, colourful and lively environment,” said Lucie Leduc, Vice President, 24 hours. “The changes are in keeping with Quebecor Media’s commitment to delivering the best possible reading experience and providing new advertising opportunities by making the 24 hours free dailies ever more attractive.”
Along with the launch of your NEW 24hrs, each market will have the opportunity to participate in a great contest. In Vancouver, Edmonton, Calgary, Toronto and Ottawa the readers will have a chance to tell us what they love most about their new 24hrs for their chance to WIN 1 of 5 all-inclusive sunny destination getaways in the 24hrs your getaway contest.
24 hrs’ your getaway contestruns from September 17 to October 14, 2012 at 11:59 PM. Total approximate value of all prizes: $24,000. Readers can enter the 24hrs your getaway contest at www.24hrscontest.ca
YOUR new 24 hours brings YOUR news, YOUR entertainment, YOUR sports, YOUR break. It’s yours. It’s free. It’s daily. 24 hours. YOUR free daily.
Source: NADbank 2012, all markets, read yesterday, 18+.
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Québec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.
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Vice President, Public Affairs
Quebecor Media Inc.