For the ninth consecutive year: Quebecor presents 26th annual Montréal Museums Day
Montréal, May 10, 2012 ─ For the ninth year in a row, Quebecor proudly presents Montréal Museums Day. The 26th edition of the annual open house, the only event of its kind in Canada, will be held on May 27, 2012. Montréal Museums Dayis organized by the Board of Montréal Museum Directors (BMMD), whose primary mission is to hold activities and events that bring culture to a wider audience and encourage the public to take ownership of its museums.
Once again, all of Quebecor’s subsidiaries will be harnessed to promote the event and support its success. A large-scale publicity campaign will be conducted on all their platforms.
“This is a natural partnership for us since providing access to arts and culture is a large part of what we do,” said Pierre Karl Péladeau, President and CEO of Quebecor. “We take every opportunity to support the dissemination of the arts. I hope that our backing will help Montréal Museums Day draw even larger crowds in its 26th year and encourage new audiences to visit all our museums regularly year-round.”
Quebecor is also supporting another effort to increase museum visits by conducting a multimedia campaign to promote Montréal Museums Passes, which provide economical access to Montréal’s 38 museums.
Quebecor Inc. (TSX: QBR.A, QBR.B) is a holding company with a 54.7% interest in Quebecor Media Inc., one of Canada’s largest media groups, with more than 16,000 employees. Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Québec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), video game development (BlooBuzz Studios, L.P.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Vidéotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPagesTM.
J. Serge Sasseville
Senior Vice President, Corporate and Institutional Affairs
Quebecor Media Inc.