Donald Lizotte was appointed President, Le SuperClub Vidéotron and Retail Sales, of Videotron in September 2006. He is responsible for spearheading continued growth at Le SuperClub Vidéotron, capitalizing on convergence with Videotron, and developing the business in the rest of Canada, where Le SuperClub Vidéotron operates the Jumbo Video and Microplay chains.

Mr. Lizotte was previously a sales and distribution executive with Molson Canada, where he served as Senior Manager, Major Accounts and Regional Manager for the Montréal area. Prior to joining Molson, he worked for nine years in Toronto in senior management positions including National Sales Manager with Perrier Group, a division of Nestlé, and General Manager, ECR, with Heinz Canada. He graduated from Université du Québec à Montréal with a Bachelor of Business Administration.