France Lauzière

Senior Vice President, Quebecor Content since February 2013, France Lauzière heads a team that creates, develops, acquires, distributes and exports audiovisual content, bringing the work of talented Quebecers to a wider audience. She joined TVA Group in 2001 as Director of Variety Programming and subsequently served as General Manager and then Vice President, Programming of TVA Network, where she was instrumental in the success of programs such as Star Académie, a television phenomenon that was the number 1 show of the last decade. She was responsible for hit shows such as Toute la véritéLe banquierLa voixLe Tricheur, VLOG, O’, the documentary Dérapages and, most recently, Les beaux malaises. Dedicated to innovation, France Lauzière introduced a show branding strategy to complement the content management strategy and fully leverage the opportunities provided by a convergent media ecosystem. She was Director of TVA Productions from 2007 to 2012, founded TVA Création in 2009, and was responsible for TVA’s rebranding three years ago.