It was on the foundations laid during the 1950s that Pierre Péladeau built Quebecor Inc. In 1965, fifteen years after he bought his first newspaper, he founded the company with the trademark gold logo. It would score a string of successes and leave its stamp on the decade.

Dailies
In 1964, Pierre Péladeau embarked on his greatest undertaking to date and launched Le Journal de Montréal, the first new daily in Québec in over 30 years. Three years later, he launched Le Journal de Québec in Québec City. To set itself apart from the competition in Montréal's hotly contested newspaper market and become the largest French-language daily in North America (which it remains to this day), Le Journal de Montréal tested an innovative format and content, publishing in the morning seven days a week, carrying no editorials, an abundance of photos, and strong local and sports coverage. Many distinguished journalists contributed to the Journal, including Jacques Beauchamp, René Lévesque, André Rufiange and a host of other influential figures. Pierre Péladeau always said his newspapers were published with the public in mind. The circulation and sales figures of Le Journal de Montréal and Le Journal de Québec continue to demonstrate how well he knew his audience.

Celebrity weeklies
To supply his printing presses, Pierre Péladeau bought or launched a series of celebrity weeklies. They were driven by the growing interest in television that Péladeau had foreseen and became strong cash generators for the Company throughout the decade.

Distribution
After a labour conflict at rival newspaper La Presse ended and the paper resumed publication, Pierre Péladeau's distributor abandoned him. Never one to back down from a fight, Péladeau used the setback as a growth opportunity. In the space of 24 hours, he assembled a fleet of vans and founded Les Messageries Dynamiques to distribute all the publications produced by his printing plants. The company quickly became a cornerstone of his empire.

Printing
With the launch of Montréal Offset, Pierre Péladeau became the first publisher in Canada to use rotary presses. He knew that innovative technology would be key to Quebecor's success. It was not long before all his printing plants were equipped with state-of-the-art technology.