Profile
The Ottawa Sun is a proud, feisty, irreverent, and interactive daily tabloid newspaper which focuses on local news, sports, entertainment and opinions that inform and engage its readers. Sun readers are younger, wealthier, and more educated than the average Ottawan, and while the weekday paper skews more to a male demographic, the weekend readership is more even male-female. The Ottawa Sun is distributed by means of home delivery, box sales and retail outlets, seven days a week, and boasts of an ever-increasing readership base.
History
In 1988, the city of Ottawa finally shed its status as a one-newspaper town when The Ottawa Sun began publishing in the nation's Capital. The newspaper's arrival restored both competition and editorial diversity to the city's newspaper market by offering a bold and often provocative, full-colour daily tabloid featuring in-depth local news, comprehensive sports and entertainment coverage and a lively, informative, often controversial view of the world from the stable of award-winning columnists featured in its opinion pages.
Today, The Ottawa Sun has carved a distinct and profitable niche for itself in one of the most dynamic markets in the country. Its motto is: Ottawa's True Voice, a newspaper which reflects the grassroots values and priorities of its readers.
The Sun was instrumental in promoting this city's bid to secure an NHL franchise in 1991 and equally instrumental in ensuring it stayed when financial difficulties threatened its departure. Today, the Senators' future is secure. The Sun also played a major role in promoting the return of the Canadian Football League. The Sun has taken advantage of both these developments to cement its reputation as the pre-eminent source of sports news.
On April 26, 1997, the Sun began publishing its first Saturday edition, giving its readers and advertisers access to a full seven-day product. Today, the paper is available through home delivery, vendor boxes and retail outlets throughout the Ottawa-Carleton region and beyond to municipalities like Cornwall, Kingston, Pembroke and Smiths Falls.
In January 2002 The Ottawa Sun welcomed to its Hunt Club Rd. premises the operations of the Ottawa Pennysaver to exploit efficiencies and take advantage of convergence opportunities between the two Sun Media properties. Over the past 25 years, The Pennysaver has established itself as a fixture of the Ottawa advertising market as a free weekly delivered to more than 185,000 households in the National Capital Region. Its total market coverage, combined with the Sun's established readership base, offers new and creative opportunities to build advertising and distribution strategies for both newspaper products. The Pennysaver's business office, distribution and production operations have been carefully integrated into The Ottawa Sun's operations, generating cost efficiencies and improving overall operations through adoption of best practices.