Le Journal de Montréal
4545, Frontenac Street
Le Journal de Montréal, a daily newspaper distributed in Montréal and across the province of Québec, has the largest circulation and readership of any Québec daily, with 1.9 million copies sold and 2 million readers per week.
Le Journal de Montréal features numerous sections (weekend entertainment, tourism, travel, home, business) and over a hundred special supplements per year.
On June 15, 1964, Pierre Péladeau founded Le Journal de Montréal during a strike at the newspaper La Presse. The new paper started with a small core team, which put together the first issue in a single weekend. It was a bold venture and observers were sceptical; many predicted that the upstart paper would soon perish. Within a few days, however, circulation had ballooned to 100,000 copies per day. Pierre Péladeau's gamble was paying off.
However, the Journal's success waned when the La Presse strikers went back to work. Pierre Péladeau decided to try something new, not so much to tempt readers away from the competition as to attract new readers. The first newspaper in Montréal to use offset technology, Le Journal de Montréal started publishing in the wee hours of the morning. Commuters were able to read the paper on their way to work on the bus or subway. In October 1970, during a prolonged political crisis in Québec, the Journal started publishing on Sundays, another first for a Montréal daily. Readership grew steadily and soon bounded ahead of the other Montréal newspapers.
The paper held to a restrained editorial line. Unlike the other dailies, Le Journal de Montréal did not carry editorials: it simply reported the news and served as a faithful reflection of society.
Le Journal de Montréal also came to be known for its columnists, who quickly built a popular following. André Rufiange's humorous columns entertained Montrealers for years. Sports fans turned eagerly to the Journal's sports section, edited by veteran reporter Jacques Beauchamp. The Journal's political columnists included prominent political figures such as René Lévesque, Robert Bourassa and Camil Samson.
Quebecor's flagship newspaper moved into a new building in September 1985. In a sign of the paper's stature, the Prime Minister of Canada, the Premier of Québec and a host of other dignitaries attended the ribbon-cutting ceremony. Over the years, Le Journal de Montréal has become a Montréal institution. It has changed with the times but has never abandoned the winning formula on which its success was built.