On the heels of the eagerly anticipated unveiling of the program for its flagship Igloofest event, Multicolore is pleased to announce that Quebecor has acquired a minority interest in its assets. This strategic partnership will enable the two companies to strengthen their entertainment offerings and create genuine competition in the Montréal market.
Multicolore is proud to partner with Quebecor, the undisputed leader in media, entertainment and culture in Québec. Our new partner's impact and power will help drive our development and allow us to launch major offensives in multiple markets. We will be able to bolster our status as a key player in the events industry in Québec and internationally , says Pascal Lefebvre, President and co-founder of Multicolore.
Combining the strengths and expertise of our Sports and Entertainment Group with those of Multicolore will enlarge our footprint on Québec’s entertainment landscape and build a major-league alternative, creating real competition in the Montréal market. Developing show and mass-event production activities represents an exciting opportunity for the entire Group, one that will position us to reach wider audiences and penetrate new markets
Multicolore has become a major player in the production of large-scale musical events in Québec. We are very pleased to enter into this partnership in order to expand our offerings and our customer base , adds Martin Tremblay, Chief Operating Officer of Quebecor Sports and Entertainment Group.
Multicolore will continue to be managed and operated entirely by Pascal Lefebvre and his team. Its head office will remain on Gaspé Street in Montréal.