Today, Quebecor announces the launch of a brand-new media platform that’s daring, accessible, different and forward-thinking: QUB radio. It will be available online or via a user-friendly app, with a selection of live radio shows as well as an impressive podcast library. QUB radio is an innovative audio project that positions Quebecor as a digital media leader in Canada.
Today marks the dawn of a new era for Quebecor. The introduction of our first digital radio service allows us to maximize our convergence strategy – just like we did 10 years ago with mobile services – as we launch an additional media platform to broadcast our high-quality content. We’re proud to offer Quebecers customized programming with the best local talent in a wide range of fields
Digital audio is a growing part of the Quebec media landscape. Quebecers are changing their news and entertainment consumption habits, and we have to stay on top of these technological innovations. That’s why we’re introducing this digital radio offering, along with a podcast production and broadcasting platform, all designed to leverage our team’s strengths and diversify our audiences, adds Mathieu Turbide, Vice President, Digital Content, Quebecor.
Talk Radio Focusing on Public Affairs
To launch this major project, Quebecor has recruited popular media personalities who can attract Quebec audiences to the new radio platform. In the talk-radio format, QUB radio welcomes Mario Dumont, Benoit Dutrizac, Richard Martineau and Sophie Durocher back to the airwaves, along with a multitude of new, insightful voices offering diverse opinions, including Bianca Longpré, Geneviève Pettersen and Vanessa Destiné.
QUB Podcasts: Expect the Unexpected
In terms of podcasts, QUB will launch with a dozen offerings from various genres, all characterized by their originality and daring. The service will also include podcasts from up-and-coming local production companies Magnéto and Transistor Media. In addition, listeners will have access to on-demand streaming of all radio shows, featured interviews, and program highlights.
Anywhere, Anytime Listening
QUB radio will be entirely accessible online – via its own website: qub.radio, as well as the Journal de Montréal, Journal de Québec and TVA Nouvelles websites – and through the QUB radio, TVA Nouvelles and J5 apps. Listeners can also tune in via popular platforms such as TuneIn, MyTuner Canada and others. The QUB radio environment will allow users to customize their experience by proposing and updating content based on their specific interests. With digital radio and podcasts, this new media offers listeners from across Quebec an intimate connection to their favourite hosts and content, anywhere, anytime.
The Countdown Is On
You can now download the QUB radio app to catch all the excitement of the official launch on Monday, October 15, starting at 6 a.m. with the morning show Dutrizac de 6 à 9.