Quebecor’s Out of Home segment administers and sells advertising space on display networks in Montréal, Laval and Lévis. It is the industry’s largest player, with nearly 6,000 advertising faces on bus shelters, buses and Téo Taxi cabs.
Its ads reach 93% of the population of the Montréal and Québec City areas every month.
Standard bus shelters
Quebecor’s 3,600 advertising faces on standard bus shelters offer advertisers exposure across the Island of Montréal, Laval and Lévis, on an exclusive basis in some cases. With their enhanced design and strategic locations, the bus shelters provide an unrivaled platform for reaching urban consumers.
Digital bus shelters
In addition to the extensive network of standard bus shelters, advertisers can spread their message on high-impact digital bus shelters. These are equipped with 84” LED screens and real-time information streams, providing constant contextual support for advertising messaging and enabling direct interaction with passersby. The digital bus shelters are located at strategic spots in Montréal, such as the business district, major arteries and student neighbourhoods.
Quebecor Out of Home also manages nearly 2,000 advertising faces on Lévis transit commission buses, which serve Lévis and Québec City’s central core.