Quebecor Out of Home to manage advertising inventory for all 318 STL buses until 2034
Quebecor Out of Home has just been awarded the advertising representation mandate for all 318 buses of the Société de transport de Laval (STL). Starting January 1, 2019, the agreement states that Quebecor will offer advertisers and agencies 3,506 advertising faces on vehicles covering the entire territory of Laval.
This new agreement adds to Quebecor Out of Home’s existing mandate to manage advertising spaces for the STL’s 279 transit shelters – a mandate which has been in effect since August 2014. The transit network is therefore enhancing its advertising offering in the strong and growing market of Laval. Combining these two out-of-home networks will help develop new creative opportunities, to make advertising and brand campaigns even more impactful among mass transit users, as well as drivers and pedestrians.
This agreement confirms our status as a leader in urban out-of-home advertising management in Quebec,” enthused Quebecor Out of Home Vice-president Claude Foisy, who proudly pointed out that the company also has exclusive out-of-home management agreements for buses and transit shelters in Lévis and Sherbrooke, as well as for transit shelters in Montreal
This partnership with Quebecor Out of Home gives the STL an opportunity to grow the advertising value of its transit shelter and bus fleets for the long term. By adding its vehicles to the existing transit-shelter advertising management mandate, the STL is creating an integrated offering for this type of asset. We’re convinced that Quebecor has the necessary expertise and resources to meet this challenge and create strategies that will be beneficial for the STL and its advertisers, adds Daniel Boismenu, Director, Marketing & Communications, STL