Spring 2018 Vividata survey results reveal that Le Journal de Montréal, Le Journal de Québec, and 24 Heures reach a grand total of 3,985,000 readers every week in Quebec through their various platforms, which represents 55% of the province’s population.1 As for the print editions of these Quebecor dailies, they attract 3,398,000 readers, or nearly one out of two people across Quebec.1 These excellent results once again substantiate the leadership position that Le Journal de Montréal, Le Journal de Québec, and 24 Heures enjoy within the media sector in Quebec.
Le Journal de Montréal, Quebec’s Number 1 print and multiplatform daily, 7 days a week
Le Journal de Montréal remains Quebec’s Number 1 daily with 2,886,000 readers every week across all platforms.1 Its print version, still available 7 days a week, reaches 2,269,000 readers a week, giving them a choice of platforms for their daily news and current events.2 As for the J5 mobile application, now also available on tablets, it has been downloaded more than 831,000 times to date.3
Le Journal de Québec, Number 1 in Quebec City, far ahead of Le Soleil!
Le Journal de Québec reaches 1,567,000 readers every week across all platforms, which is twice as many as for Le Soleil!1 These robust results enable Le Journal de Québec to remain in the leading position in Quebec City, 7 days a week, across all versions, including print, digital, and multiplatform.
24 Heures: a multiplatform “millionaire”
Free daily 24 Heures reaches 1,024,000 readers in Greater Montreal and is as effective as ever in attracting urban, active, educated, and multicultural millennials.4
In addition to confirming our daily’s tremendous popularity, states Lyne Robitaille, Senior Vice-President, Newspapers, Magazines, Distribution, and Printing at Quebecor,
these excellent results endorse our decision to focus on all of our products, including print and digital. Our various platforms (print, web, mobile) meet our readers’ needs and provide them with a choice of media on which they can follow news and current events. Furthermore, our platforms enable us to provide advertisers with wide-ranging and high-performance advertising media.
The Spring 2018 Vividata survey covered the period from January to December 2017. Le Journal de Montréal, Le Journal de Québec, and 24 Heures would like to express their warmest thanks to their many readers and loyal advertisers for these excellent results.