Once again, the results of the latest Vividata readership survey have confirmed the important role that traditional media play in times of crisis and the central role that Le Journal de Montréal and Le Journal de Québec play in the lives of Quebecers.
Through their print editions and various digital platforms, Le Journal de Montréal and Le Journal de Québec reach a grand total of more than 3.7 million readers1 every week, which represents one out of every two Quebecers.1 These data confirm beyond any doubt the leading role these dailies play, not only for readers but also for advertisers, who can reach a large potential customer base thanks to diverse, targeted, and high-performance advertising platforms.
As Quebec and the rest of the world continue to grapple with the extraordinary circumstances stemming from the COVID-19 pandemic, Le Journal de Montréal and Le Journal de Québec remain as focused as ever on their mission of informing and entertaining readers and defending their interests – 7 days a week on the platform of their choice, including print. With their heavy investment in high-quality content and investigative journalism, Québecor dailies are a reliable and crucial source of news in an era where the line between real and fake is sometimes blurred. Our signature line – Un vrai journal, un journal vrai – is more than a mere slogan. It is our pledge to be the go-to resource for news and editorial content, thanks to our many journalists’ painstaking work and our columnists’ unrivalled diversity of opinion
Le Journal de Montréal, delivered to your door, 7 days a week!
With its more than 3.1 million weekly readers across all platforms, Le Journal de Montréal is still by far the media outlet of choice in Quebec.1 In all, Le Journal de Montréal now attracts 667,000 more readers than La Presse, a 27% lead.1 The print edition of Le Journal de Montréal, which is published 7 days a week, consistently attracts more than 2.2 million readers a week, which goes to show how healthy and robust print remains.2
Le Journal de Québec attracts 105% more readers that its closest competitor
As for Le Journal de Québec, it attracts 1,675,000 readers every week1 across all platforms. In addition, it is the sole remaining daily in Quebec’s National Capital Region to be published 7 days a week. The solid results posted by Le Journal de Québec enable the daily to consolidate its leadership position in Quebec City as a print, digital, and multi-platform resource.1
Increasingly popular digital platforms
Thanks to their various digital platforms, including the J5 mobile application, Le Journal de Montréal and Le Journal de Québec reach an ever-increasing number of readers throughout Quebec. According to Vividata, Le Journal de Montréal has increased its number of digital readers by 20% as compared with the previous survey,3 while Le Journal de Québec recorded an increase of 31 %!3
Please note that the fall 2020 Vividata survey covered the period between July 2019 and June 2020.