Vividata survey results for fall 2019 indicate yet again how hugely popular Le Journal de Montréal, Le Journal de Québec and 24 Heures are across Québec. Survey findings reveal that the three dailies reach a grand total of 4,015,000 readers a week via their various platforms,1 including 3,302,000 readers for their print editions.2 These excellent results also show that Québecor’s newspapers reach more than one in two Quebecers, or 55% of the province’s population1.
Le Journal de Montréal is once again the leading daily in Québec, 7 days a week!
In addition to maintaining its position as Québec’s top-ranking daily with nearly 3 million readers across all platforms,1 Le Journal de Montréal attracts 608,000 more readers than La Presse – a considerable 26%3 lead. The print edition of Le Journal de Montréal, which is still issued 7 days a week, reaches 2,251,000 readers every week, making it by far Québec’s most widely read print newspaper.2
Le Journal de Québec is still as dominant as ever in Québec City
Le Journal de Québec reaches 1,495,000 readers every week across all platforms.1 The print edition of Le Journal de Québec draws 1,070,000 readers a week, which is 538,000 more than its closest competitor2. These solid results have enabled Le Journal de Québec to remain the Number 1 daily in Québec City, 7 days a week, for every format, including print, digital, and multi-platform.
Nearly a million readers for 24 Heures
Free daily 24 Heures reaches 995,000 readers every week in Greater Montréal,4 including 943,000 readers with its print edition.5 24 Heures is a must-have resource for advertisers who want to reach urban, active, educated, and multicultural millennials in and around Montréal.
Un vrai journal, un journal vrai – a new signature line focusing on authenticity
In recent weeks, Le Journal de Montréal and Le Journal de Québec unveiled their new signature line – Un vrai journal, un journal vrai – underscoring their authenticity. This is much more than a mere tagline – it is a pledge to provide readers with high-quality newspapers that reports facts, genuine print dailies that are published 7 days a week, and responsive media channels that stay close to the real concerns of real people. The new signature line also highlights the importance that both dailies place on providing fact-checked and balanced reporting.
At a time when the term “fake news” is increasingly bandied about, Le Journal de Montréal and Le Journal de Québec are, more than ever, the go-to resources for distinguishing what is true from what is fake – and this is due to the meticulous fact-checking their vast team of journalists engages in on a daily basis. In fact, this is the reason that the investigative office was created, an initiative that complements the newspapers’ decision to give pride of place to their many columnists from all backgrounds who deliver diverse and complementary views.
On behalf of our team as a whole, I would like to extend our warmest thanks to our many readers as well as our valued advertisers and partners for their trust in us and for their loyalty. We are committed to living up to our new signature line – Un vrai journal, un journal vrai – and provide our readers with authentic news on the platform of their choice, including print. While print clearly remains the most popular format among our platforms, we continue to innovate to maintain our digital leadership position and provide our advertisers with new opportunities. From the very start, we have made a point of evolving to keep pace with the expectations of people across Québec, but our goal has remained the same: to inform our readers, to entertain them, and to defend their interests
Please note that fall 2019 Vividata survey results cover the period from April 2018 to June 2019.
1Vividata, fall 2019, province of Québec, 14+, 7-day cumulative, multi-platform.
2Vividata, fall 2019, province of Québec, 14+, 7-day cumulative, print version only.
3Vividata, fall 2019, province of Québec, 14+, 7-day cumulative, multi-platform (La Presse digital only).
4Vividata, fall 2019, Montréal CMA, 14+, 7-day cumulative, multi-platform readership.
5Vividata, fall 2019, Montréal CMA, 14+, 5-day cumulative, print version only.
Director, Marketing and Strategic Partnership Development
Newspapers and Magazines