New Québec City Arena: Sports & Entertainment Group Announces Partnership with Live Nation Entertainment

Benoît Robert, President and CEO of Quebecor Media Sports & Entertainment Group, is pleased to announce a strategic partnership with Live Nation Entertainment, including two of its main divisions: Live Nation Concerts, the global market leader inconcert production, and the Ticketmaster ticketing service, which operates in Québec under the name Admission.

Quebecor Media Sports & Entertainment Group is very excited about this strategic partnership with the world’s largest promoter of concerts and tours, whose expertise extends to the French-speaking world. With this major partnership, we will be positioned to offer Quebecers spectacular, high-class programming at the Québec City Arena, and ticketing services that are among the most advanced in the industry.

Benoit Robert President and CEO of Quebecor Media Sports & Entertainment Group

We are very pleased with the partnership we have signed with Quebecor Media Sports & Entertainment Group, said Riley O’Connor, Chairman of Live Nation Canada. Québec City is a prime market for us and we will be proud to add the new Québec City Arena to our global concert tour circuit. We have been impressed by your state-of-the-art facility, which will be one of the most modern in North America. We are confident that the artists we represent will enjoy performing there.

Partnership with Live Nation Concerts, the world leader in concert promotion

The partnership with Live Nation Concerts will give Sports & Entertainment Group access to a wide variety of artists, genres and types of shows and events when scheduling performances at the Québec City Arena.


Live Nation Concerts, the world’s largest producer of shows and tours, promotes 23,000 concerts and events every year and represents 3,000 of the world’s best-known artists, including U2, Coldplay, Nickelback, Def Leppard, Metallica, Arcade Fire, Sting, Lionel Richie, Neil Diamond, Taylor Swift, Carrie Underwood, Kelly Clarkson, Mumford & Sons, Michael Bublé, Lady Gaga, Usher, One Direction, Pink, Justin Timberlake and Beyoncé, to name just a few. In all, the concerts and events marketed by Live Nation Concerts entertain 60 million fans around the world every year.   

Partnership with Ticketmaster, the world leader in ticketing

Under its partnership with Sports & Entertainment Group, Ticketmaster (Admission) will exclusively manage ticketing at the Québec City Arena, selling tickets through the Ticketmaster (Admission) network, on the Québec City Arena’s website and at the box office. Ticketmaster (Admission) will also offer telephone service and call centre services that are among the most efficient in the industry. It will draw on its vast network of points of sale, a full range of marketing tools and an array of proprietary software.


The benefits Ticketmaster (Admission) will provide to guests at the Québec City Arena will include one-stop shopping for tickets, including a complete mobile platform on which users can find, buy and transfer tickets. If they wish, ticketholders will be able to enter the Arena with an e‑ticket saved to their cell phone.


Ticketmaster (Admission) is the global leader in ticketing for shows and events, handling some 400 million tickets to 180,000 events per year. It serves 12,000 clients ‑ amphitheatres, arenas, concert halls ‑ around the world and operates in 19 countries.


Ticketmaster employs 815 people in Canada including 105 employees in Québec City, most of whom develop software to meet the organization’s needs around the world. The Québec City team helps give sports and entertainment organizations access to the best software in the industry. Its products are also developed in French.


Our Québec City employees have many years of combined experience in ticketing, marketing and software development, as well as in-depth knowledge of the specific Québec City market, said Lise Auclair, General Manager, Admission. We are pleased and enthusiastic to be able to provide Quebecor Media Sports & Entertainment Group and the Québec City Arena with the benefit of their expertise and knowledge.

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