Alex Coulombe signs on as official Videotron Centre partner

Quebecor’s Sports & Entertainment Group is pleased to announce its partnership with Alex Coulombe ltée, which will be Videotron Centre’s official supplier of soft drinks, sparkling water and isotonic sports drinks. Alex Coulombe bottles and distributes leading brands including Pepsi, 7UP, Gatorade and Montellier. Through this agreement, Quebecor is also proud to announce the renewal of Alex Coulombe’s longstanding partnership with the Québec Remparts.


We are very pleased with our agreement with Quebecor’s Sports & Entertainment Group, said Alex Coulombe president Marc Coulombe. It’s an extremely important partnership for us, and the natural extension of our relationship with the Québec Remparts, which dates back to the team’s 1997 return to Québec City. Today we are very proud to make it official: Alex Coulombe is here to stay at Videotron Centre. We’ll be there at every concert and every sporting event, standing by with the many thousands of fans.

uebecor is very pleased to work with such an outstanding, committed partner. Alex Coulombe has deep roots in the community and a strong understanding of the Québec City market and local residents. Their dynamic, creative team always brings a touch of flair to the table. We heartily look forward to sharing many unforgettable moments at Videotron Centre with the Alex Coulombe team.

Benoît Robert president of Quebecor’s Sports & Entertainment Group

Alex Coulombe: A Québec City community partner

With a Québec City presence dating back 110 years, Alex Coulombe’s deep-seated commitment to its community is widely recognized. The company maintains partnerships with a number of sports organizations and community groups. Recently Alex Coulombe gave its Montellier carbonated natural mineral water line a facelift with a distinctive blue bottle. The new brand image has helped Montellier secure Canada-wide distribution.

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