Gestev, a Québec leader in event production and management, announced today that it has acquired Montréal-based marketing agency Wasabi atelier expérientiel. The transaction will expand Gestev’s experiential marketing and sponsorship activation capabilities and position it to further develop the corporate market. The move also enlarges Gestev’s footprint in Montréal, equipping it to better serve its Québec-wide customer base and providing leverage for its full complement of services.

Our team will now have a presence in both Québec City and Montréal. Over the years, Gestev has developed a signature recognized for excellence in event production, spurring growing demand for our experiential marketing and corporate event organization services. By adding Wasabi’s strengths to our own, we will be able to buttress our offerings and provide our customers across Québec with even better service.

“Wasabi has always applied its creativity and innovation to creating memorable, differentiated brand experiences,” said Marc-Antoine Boily, cofounder of Wasabi atelier expérientiel. “Today, as we join Gestev, my team and I are enthusiastic about the new opportunities that lie ahead. The expertise and creative flair of both organizations will enable us to offer a product that is unique on the market. It is also an honour for me to be working with Patrice Drouin and Chantal Lachance, two builders for whom I have the greatest admiration.”

 

Wasabi atelier expérientiel will now assume Gestev’s name and brand identity. Marc-Antoine Boily will become Senior Creative Director, Experiential Marketing of Gestev. Its cofounder Wasabi has earned many honours for its projects, including a Créa award in 2016 for activation of Videotron Mobile’s sponsorship of the Snowboard Shakedown.

 

Gestev’s Montréal offices will be located at 1600 De Maisonneuve Blvd. East as of June 1.