Quebecor was an active participant in the Grandes Marches again this year. The fitness walks are part of the Grand défi Pierre Lavoie and we’ve been a partner for the past 7 years. This year, our employees were out in full force along with 30,000 walkers to celebrate physical activity on a glorious fall weekend.
Three Quebecor squads were formed, made up of employees from our subsidiaries and TVA celebrities. Our ambassadors for a healthy lifestyle fanned out in the streets of Saguenay, Québec City and Montréal to get Quebecers moving, one step at a time. Our President, Pierre Karl Péladeau, also laced up his running shoes and put his best foot forward in the mass event for a healthy society.
Watch the highlights video!