58% of the Quebec population reads Quebecor Media Group dailies

Q4 2016 Vividata survey results reveal that Le Journal de Montréal, Le Journal de Québec, and 24 Heures reach a grand total of 4,226,000 readers every week through their various platforms (print, web and mobile).¹ According to these data, 58% of people in Quebec choose one of these three Quebecor Media Group dailies as their source of news.¹

 

Historical results for Le Journal de Québec!

For the first time in its history, Le Journal de Québec has attracted a record-setting 1,594,000 weekly readers across all platforms, that is, more than twice as many readers as Le Soleil.¹ It is now possible, starting with the Q4 2016 Vividata survey results, to quantify the total readership of Quebec City dailies across the province as a whole.

 

Le Journal de Québec reaches 115% more multiplatform readers than Le Soleil on weekdays, 93% more on Saturday, and 97% more on Sunday.² The print edition of Le Journal de Québec is also leading with 1,245,000 readers every week, that is, 121% more than its competitor.³ In addition, Le Journal de Québec reaches more readers than all Groupe Capitales Medias dailies across all platforms (1,594,000 vs. 1,291,000).¹

 

Le Journal de Montréal reaches more than 3 million readers every week.

Le Journal de Montréal attracts 3,057,000 readers every week, across all platforms, which represents 760,000 more readers than La Presse.¹ Le Journal de Montréal is also the prevailing daily newspaper in Quebec, and its Saturday edition reaches more than twice as many readers as its main competitor, La Presse.⁴ The print edition of Le Journal de Montréal reaches more than one million readers every day (1,036,000 readers on weekdays, 1,397,000 on Saturday, and 1,026,000 on Sunday).⁴

 

Le Journal de Montréal and Le Journal de Québec digital platforms now Number 1!

Data collected by comScore confirm that – for the first time –  Le Journal de Montréal and Le Journal de Québec digital platforms now attract more unique visitors than the digital platforms of their competitors, La Presse and Le Soleil.⁵ Le Journal de Montréal digital platforms attract more than 3.2 million unique visitors a month, which is an increase of 25% over the past year.⁵ As for Le Journal de Québec digital platforms, they attract nearly 1.6 million unique visitors a month, up by 27% in one year. In the same period, its closest competitor saw its number of unique visitors drop by 5%.⁶

 

The J5 mobile application remains as popular as ever, with a total of 540,000 downloads to date.⁷ These excellent results position Le Journal de Montréal and Le Journal de Québec as leaders in new media in Quebec.

 

24 Heures attracts more than one million readers every week. 

Free daily 24 Heures reaches 1,052,000 readers every week, across all platforms. 24 Heures is as effective as ever in reaching out to urban millennials: more than a third of its readership (35%) is under the age of 35. 24 Heures is also very effective at connecting with Allophones: 31% of its readers are native speakers of a language other than English or French. In addition, 75% of 24 Heures readers have completed college or university studies.⁸

More than ever, Quebecor newspapers are positioned well ahead of the competition. These results prove not only that we continue to deliver high-quality content to our readers, but that a great number of readers continue to read us, whether in print, on the web or on mobile devices. The proximity with our readership and our presence in the market remain our priorities. Our objective is to continue to provide our readers with high-impact investigative reporting, special supplements, opinion from renowned columnists, and exclusive content. All the while continuing to provide our advertisers with the most effective platforms to reach their target markets.

Le Journal de Montréal, Le Journal de Québec, and 24 Heures would like to express their warmest thanks to their 4.2 million loyal readers and to their loyal advertisers for these excellent results.