Quebecor Content is thrilled to announce that it has acquired rights from Fremantle to the television format based on the globally acclaimed board game HITSTER from Jumbo Group. The Quebec adaptation, co-produced by Attraction and Productions Déferlantes in collaboration with Quebecor Content, will be the first in North America. The project reflects Quebecor Content’s ongoing commitment to delivering fresh, engaging and widely appealing entertainment.

HITSTER is a high-energy musical board game where players race to recognize songs, date them and arrange them in chronological order. The game has taken Quebec by storm, accounting for the majority of its Canadian sales—a testament to its deep resonance with Quebec audiences. Now, its transition to television promises advertisers a unique opportunity to align with a dynamic, culturally relevant brand that captivates viewers.

We’re excited to pioneer the first North American television adaptation of HITSTER. Every hit song carries a memory—a moment that unites us, makes us smile, sing and dance. Our teams have a proven track record of transforming major international formats into local successes that achieve some of the highest ratings in Canada. HITSTER will be no exception!

This acquisition underscores our dedication to expanding our entertainment offerings with formats that bridge generations. The HITSTER board game has been an instant success in Quebec, and its upcoming TV adaptation is set to become a must-watch for music lovers and all fans of fun and lively entertainment.

“HITSTER is a format that perfectly captures the joy of music and the power it has to bring people together across generations — something that resonates strongly with audiences in Québec. We’re delighted to be working alongside Attraction, Productions Déferlantes and our partners at Quebecor Content to bring this vibrant, play-along entertainment experience to viewers, celebrating the songs, memories and shared moments that connect us all.” Michela Di Mondo, Executive Vice President Distribution, Canada, International, of Fremantle which holds international distribution and production rights to the format.

Following the announcement of adaptations in Germany and The Netherlands, HITSTER is coming to Quebec in 2027 and will be filmed at MELS studios. Full production and broadcasting details will be announced at a later date.