Quebecor enriches automotive content with acquisition of Le Guide de l’auto

Continuing its drive to enrich its content offerings across all platforms, Quebecor today announced the acquisition of Le Guide de l’auto, THE go-to source for automotive information.


Le Guide de l’auto has been a fixture on Québec’s media and automotive landscape for more than 53 years. It produces a yearly car guide published by Éditions de l’Homme, a Quebecor publishing house, and it has also successfully gone digital. Every month, the website and its English-language counterpart log 1,500,000 unique visitors and more than 7 million page views.


We are confident that incorporating all iterations of this flagship brand into Quebecor will enable us to propel Le Guide de l’auto to even greater growth and strengthen our automotive content on all our platforms, said Mathieu Turbide, Vice President, Digital Content, of Quebecor.


Jean Lemieux, the architect of the digital transformation of Le Guide de l’auto along with Patrick Lauzon, will continue overseeing the publication, with his team, in his new position as Director of Automotive Content at Quebecor. Patrick Lauzon is leaving Le Guide de l’auto but will continue his wide-ranging investments in media and digital technology.


Patrick and I are very pleased that Le Guide de l’auto is being acquired by a local business and will remain Québec-owned, said Jean Lemieux. We know that the many opportunities Quebecor can offer will help power this distinguished brand’s future development.


By bringing together in a single team experts who are equipped to address all things car-related, we will be able to go still further in identifying and leveraging content that is relevant to our readers and maintain the status of Le Guide de l’auto as the leading reference source in its field, said Christian Jetté, President Publishing, Book Group, of Quebecor.

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