With the goal of maximizing the reach of its film and audio-visual services in Quebec and internationally, TVA Group is modernizing the Vision Globale image by transforming it into a brand whose reputation is already well established in the industry: MELS.
All of the teams’ strengths and creative talents are now unified under the MELS brand, which includes post-production and special effects services, studio and equipment rentals, asset management and the production of deliverables for distribution and broadcast.
It’s the brand’s strength and reputation that convinced us to go forward as MELS, a brand known for offering exceptional business opportunities, both locally and internationally. TVA Group also expects to be an active supporter of MELS development efforts in its current markets as well as in future markets in Quebec and throughout the world. By leveraging an integrated offer, the company will continue its renowned success.
A distinguishing new logo
The rebranding is accompanied by a new MELS logo, which can be viewed here. The modern usage of massive typefaces gives the MELS brand an imposing and prestigious character. The impression that emerges is that of being a strong and leading player in the industry, which corresponds to the desired positioning for the company.
A new Website
Afin de mieux faire rayonner MELS et ses services, un nouveau site Web est maintenant disponible à l’adresse www.mels-studios.com.